Not just 1 online video commercial but a series of 8 YouTube videos that somehow combine a stylish 60's sensibility and environmental message. Stella Artois has certainly succeeded in creating a strong image and a universe of its own. With these series, we see how we can utilize different techniques (short movie, documentary, tv show...), more subtle than 'direct' product advertising, to draw the consumer.mardi 15 décembre 2009
Video sharing: Stella Artois video series
Not just 1 online video commercial but a series of 8 YouTube videos that somehow combine a stylish 60's sensibility and environmental message. Stella Artois has certainly succeeded in creating a strong image and a universe of its own. With these series, we see how we can utilize different techniques (short movie, documentary, tv show...), more subtle than 'direct' product advertising, to draw the consumer.
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