Origami's latest video creation for iloubnan.info (news portal) has just been launched on Youtube and Dailymotion. The online campaign is part of a larger launch campaign inaugurating the news portal which features mainly Lebanese and Middle East news covering a wide array of topics (politics, economy, fashion, social issues, environment...)
The concept is based on iloubnan.info's tagline, which reads: iloubnan.info - My Reference. We might have many references in life, but when it comes to news, esp. news on the Middle East, my reference is iloubnan.info. The playful, humoristic tone of voice peps up the message and bestows a fresh image to the news portal, whose intention is to inform through all the different mediums which are available on the internet (image, text, audio, video)
Watch the video: http://www.youtube.com/watch?v=DCOWJTSE-SQ
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