Origami News: Hebdo Magazine TVC campaign created & produced by Origami - Now Online

Origami's latest video creation for l’Hebdo Magazine , leading French language magazine in Lebanon, is now being aired on MTV and OTV. Besides TV broadcast, the advert will be placed online as a video ad and will be available on youtube.com.

The concept is based on a teaser headline/tagline: Saviez-vous que…? Pour le savoir, Lisez Magazine. (Did you know that …? Read Magazine to find out.), giving out factual information on different subjects of Lebanese interest that have been or will be covered in L’Hebdo Magazine.

Today’s world is keen on facts and speed, especially when it comes to news. The ad speaks in a serious tone of voice, treating different subject matters, giving out clear and to the point information at a fast pace. The overall idea was to confirm L’Hebdo Magazine’s image as a leading news source and change the audience’s perception that it is solely a political paper.

Watch the video: http://www.youtube.com/watch?v=9kUmKCeeEMM