An article by the Origami team on online video.PART I: Fast and furious development
1997. The first ever viral video appears on the web. The Internet is still at its very beginning and social media has not yet conquered cyberspace. As soon as it did or rather as soon as Youtube was launched in 2005 and made it possible to upload videos easily, that’s when online video started its furious ascension. Other technological factors sped up the process: broadband connection and the democratization of DV cameras. In fact, most of the early videos that exploded on our screens were amateur, home-made, candid films. And Youtube understood this very well, coming up with the tagline Broadcast Yourself. (By the way, the “do-it-yourself” aesthetic tendency is still apparent in some of the more professional productions today).
Internet users watched, commented and shared. 2.0 viralization was born. This of course caught the attention of the marketing and advertising world that started adopting this new media and adapting it to its clients’ needs. A superior quality of image was offered; content and formats started looking more professional, broadcasting yourself became synonymous with broadcasting your brand.
Today over 20h of video are posted every minute on Youtube (as well as Dailymotion, Veoh, Goodle video, Vimeo, Myspace…). You’ll find TV programs next to candid videos, music video clips (music related clips are one of the most popular video formats on the web, so much so that MTV had to stop broadcasting them. A new online channel, VEVO was even launched end 2009 for this purpose), trailers, online campaigns… all brought to you on the little screen free of charge.
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