News Sharing : Random statistics on online video

Worldwide
• Video Ads grew by 45% in 2009 and will follow a steady growth in 2010. (Source: eMarketer)

• Video Ads click through rate are 10 times higher than any other ad format. (Source: AdAge)

• 79,5% of Internet users have viewed online videos and appreciate them (source: ISOBAR)

• By 2012, 4 out of 5 U.S. Internet users will view video ads (source: eMarketer) -not surprising, since such ads will be ubiquitous by then.

• 65% of the people viewing videos online are between the ages of 35 and 64. And 67% of those earn a middle to high income. (Source: http://www.marketingzen.com/)

• Viral video campaigns are likely to produce desirable results. The majority of respondents (56%) reported being "pleased" with the results of a viral video campaign. Less than 3% say they have been displeased. (Viral Video Marketing Survey, conducted by Feed Co, 2008)



Lebanon
• 400,000 facebook users

• 27% Internet penetration

• Top 3 international websites visited: 1. facebook 2. Google 3. Live

• Top 3 local websites visited: 1. tayyar.org 2. elnashra.com 3. alfa.com.lb

• Main usages by order of importance: 1. social media 2. email 3. research